Strategic leader with 10 years experience across brand, comms, sponsorship and innovation work with a proven track record of building long standing trusted relationships with clients and colleagues.

Visit Britain - Getting brits to stay

Problem: Younger Brits think holidays in the UK are boring.

Insight: it often takes an outsider to make us appreciate what we’ve got,

Strategy: Show Britain to young brits through the eyes of those who come to visit.

Idea: Join The World.

RESults: 25% increase in searches for uk holidays amongst target. 19% claimed to have booked within 6 months