Kia - cheering from afar

Problem: in the year rafa is going for his 20th slam, his fans are further away than ever 

Insight: rafa inspires personal levels of adoration unlike almost any other sportsman

Strategy: help fans personally cheer rafa on from wherever they are

Idea: #TakeOn20 a fan art competition displayed around paris during the french open

Results: 1K individual fan entries posted around paris reaching a total of 23m across earned coverage