Strategic leader with 10 years experience across brand, comms, sponsorship and innovation work with a proven track record of building long standing trusted relationships with clients and colleagues.

Heineken - introducing… the final 8s

Problem: over the pandemic Heineken dropped to third in ucl sponsor association, their lowest in a decade

Insight: The final 8’s tournament in Portugal was going to feel like a festival of club football for sport starved fans

Strategy: Celebrate the return of football with an unmissable opening event

Idea: The Opening Party

Results: A live event streamed in 100 countries to over 30m people & Top associated sponsor spot retaineD