Strategic leader with 10 years experience across brand, comms, sponsorship and innovation work with a proven track record of building long standing trusted relationships with clients and colleagues.

Public Health England - Antibiotics

Problem: we’re taking antibiotics incorrectly and as a result they are becoming less effective

Insight: we need everyone from doctors to patients to play a role in reducing usage

Strategy: encourage people to play their part in maintaining the brilliance of antibiotics

Idea: Keep antibiotics working