Strategic leader with 10 years experience across brand, comms, sponsorship and innovation work with a proven track record of building long standing trusted relationships with clients and colleagues.

ROyal Mail - using social to send cards

Problem: We don’t send each other birthday cards because we remember too late

Insight: There are facebook friends and then there are real friends

Strategy: Use Facebook to remind people three days before their real friends’ birthday

Idea: Real Mate Reminders

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